At the begining of the century, the great dream behind mergers like Excite + AtHome, AOL + TimeWarner and Vivendi + Universal was to distribute any kind of content (Television, Cinema, Games, Music, ..) on any kind of screen (Computer, TV, mobile, etc…). For Vivendi Universal, this dream was called Vizzavi, a multimedia and multiscreen portal, that finally turned into a nigtmare, with the end of the internet bubble in 2001, before being replaced by ‘Vodafone Live’ on SFR phones screens.
Five years later, Vivendi was in Montpellier this week, for an event called Digiworld Summit, to annonce the launch of zaOza.com, a new project that the company intends to reveal next week for beta users and officially lanch on january 2008.
Even if most of french journalists already compare zaOza.com to Vizzavi (maybe because of the Z sound…), internal sources explained that the project were much closer from iTunes. Indeed, zaOza should help Vivendi to sell any kind of content (Music, Pictures, Paintings, television series, Cinema, Games, etc… even from other majors), on any kind of screen (Computer, Multimedia players, TV, mobiles, ..) and to any kind of subscribers (SFR or Neuf Cegetel subscribers of course but also all the other internet users).
<<zaOza will be magic>> promised Jean-Bernard Levy, Vivendi CEO, who apparently expects to add a lot of exclusive and live content to this project, which will also bet on a subscription model to differenciate itself from other platforms such as Apple Store, Sony Connect, Nokia OWI and Zune MarketPlace.
